The American Association of Adapted Sports Programs (AAASP) is proud to recognize two outstanding corporate partners, BSN SPORTS and Varsity Brands, for their commitment to helping elevate the student-athlete experience through branding, marketing, and event support.
From our annual state championships and special events to AAASP teams’ uniforms and specialized sports equipment, BSN SPORTS and Varsity Brands have played an instrumental role in helping AAASP bring its vision to life. Their partnership has not only streamlined the ordering process from the BSN SPORTS side, but enhanced the game-day atmosphere, strengthened organizational branding–with custom flags, pop up tent, logoed backdrop and custom table covers — and created a greater sense of pride and excitement from the Varsity Brands side for the student-athletes, coaches, families, and communities we serve.
BSN SPORTS’ mission is to partner with schools to elevate the student experience in both sport and spirit—a vision that aligns perfectly with AAASP’s commitment to providing competitive athletic opportunities for student athletes with qualifying physical disabilities.
“Everyone knows that sport has the ability to change lives. Adapted sports is that times ten,” said Andrew Bush, National Ambassador, School Partnerships, Varsity Brands. “They are truly making a difference by giving everyone the opportunity to learn life lessons through sport, and we were proud to be a part of taking their events to another level through branding to help elevate everyone’s experience.”
In addition to their marketing and branding support, BSN SPORTS serves as the official provider of AAASP’s adapted sports uniforms and equipment, helping ensure that student-athletes have access to the resources they need to compete at the highest level.
The partnership between AAASP, BSN SPORTS, and Varsity Brands reflects a shared commitment to professionalism, spirit, excellence and opportunities for all. Together, we are creating memorable experiences for student-athletes while continuing to grow awareness and support for adapted sports across Georgia and beyond.
We are sincerely grateful for the support of BSN SPORTS and Varsity Brands and look forward to continuing our work together to make a lasting impact in the lives of student-athletes through the power of sport.
